“Why Don’t You Want What I Want?”
Getting Employees across Generations to Recognize What’s Best for the Company is Best for Them too

Are today’s younger generations really that different from the older ones? Do “millennials” want something different from “baby boomers” at work?

Rick Maurer, author of Why Don’t You Want What I Want?, argues an emphatic, “No.” What all employees want, deep down at the core, is dignity. They want to do good work and have that work be appreciated. They want their work to matter.

So, how do you get your work force to WANT to work towards making your organization a success?

Rick can tell you what they absolutely do not want. They don’t want gimmicks or complicated schemes, giveaways and motivational speakers—and neither do you. These stunts may pump people up for a little while, but they rarely have any lasting effect—or value.

What really motivates people at work, from the intern who started last week to your longest-standing and oldest veteran, is not all that complicated—or expensive. Rick will explain what it takes to motivate people at work and how it often starts with you and your management team making just a few small adjustments in the beginning. He’ll also show you how you can start using these tips and advice immediately after this audio conference.

When people aren’t motivated, they’re not engaged. That’s when productivity, quality, and innovation falter. If you’re caught in an endless cycle of short-term motivational fixes that aren’t boosting output, give Rick Maurer’s advice a try. For a small investment of your time, you could see your best ROI yet in the form of a big boost in employee morale and productivity—that actually lasts. Sign up today.

Learning Objectives:

• The reasons why people are—and are not—motivated at work
• Assessing what really motivates the people who report to you
• How people can easily hide the fact that they aren’t all that motivated
• Hire the people who are most likely to be highly motivated
• Create conditions so that people are engaged in doing their jobs well

Presented by:

Rick Maurer

Rick Maurer is the author of Why Don’t You Want What I Want? (2002), Beyond the Wall of Resistance (2010), and The Feedback Toolkit (2011). He advises leaders in large organizations on how to get people engaged and committed to change. Since most of his work these days involves change in some manner, knowing how to excite people is critically important. Rick’s opinion has been sought by CNBC, NBC Nightly News, The Wall Street Journal, The Washington Post, Bottom Line, Investor’s Business Daily, Fortune, USA Today, The Economist, Industry Week, and Nation’s Business. For more information, contact Rick@RickMaurer.com.

Why a PDU Audio Conference is Right for You:

• Fast, convenient learning without any out-of-office time lost.
• No travel-related expenses or complications.
• The perfect way to train as many employees as you like.
• 100% Guarantee: If you are dissatisfied, you are entitled to a complete refund.

Product Options:

Audio Conference Formats Explained

• Audio Conference CD Only: $229.00 (includes S&H)

Length: 1 hour 30 minutes